Designing marketing campaign for ExxonMobil Qatar Coursework

Designing marketing campaign for ExxonMobil Qatar - Coursework Example The main target groups of the marketing strategies are the customers, the shareholders, business partners and host governments. Some of the marketing strategies employed here include advertising that is done through print media, car stickers, TV commercials as well as internet based advertisements. The TV commercials serve to complement the print media such as magazines, newspapers, and business journals. The adverts have the company profile and the financial programming. They are run on the Arabic networks such as JSC and MBC.The Company has also been able to organize sports as a way to make it known for the products as well as the services it offers in the market. Some of the sports have included the organization of tennis, hockey and golf tournaments that are usually based in Doha ("ExxonMobil Qatar Inc," n.d.). The events are organized by the Qatar Olympic committee that oversees the participation. The company has also been supporting science and technology in the schools by recruiting some of the best University students in Qatar into the company making it well known all over the region. The company has also been able to embrace technology and has now been able to market its products through the internet marketing strategies through their websites as well as social networking sites such as twitter, Face book among others ("ExxonMobil Qatar Inc," n.d.). The company has also been engaging in activities that are in tandem with corporate social responsibility they have been able to promote safety awareness in the region through what they call the pink t-shirt campaign. Through this the company supports relief services all over the world. The business women an award that acknowledges successful women is also some form of marketing Campaign. Through the marketing campaigns the company has been able to reach its customers in the region. Requests for partnerships have also been on the rise, since the inception of various marketing strategies. Most

No preference Coursework Example | Topics and Well Written Essays - 250 words

No preference - Coursework Example However, the level of technology has led to interpretation of the constitution into simple terms changing the original meaning. The development of the translational corporation for the last decades indicates how the power has shifted away from sovereignty in nations that have embraced technology. The mass media has caused a lot of influence on democracy. Some magazines and television stations criticize the behaviors of political leaders. Gone are the days when the reporters could not talk about political leaders without facing punishment. The advancement in technology will continue influencing the constitution. In future, rules of voting will change. Citizens may never vote through the ballot box. Elections will take place through the internet and voters will cast their votes online. All citizens will have a freedom of posting their criticism about some behaviors in the internet. A constitution plays a leading role in every country. However, rules and regulation differs in each country. It is very difficult for an individual to rule out that which is a majoritys agreement. Therefore, being a citizen in a particular country one has to adhere to the rules and regulations governing that country (Stone & Marshal, 2015) Different country support death penalty for murderers while others support life imprisonment. However, criminal regulations depend on the constitution of the state. Much as death penalty may seem unfair to the offender, it is advantageous as it helps curb murder

A new teenage magazine with the target Essay Example for Free

A new teenage magazine with the target Essay The brief was to produce a new teenage magazine with the target audiences of either or both male or female within the target range of 13 to 19 years old. In the process of the production we could working in groups or individually. Working in a group of three produce front page and a double page spread article for the new magazine. In the production each member of the group need to have a minimum of three original pictures. Before staring the production i made a project schedule to with deadline for each sections of the production. To fulfil the brief i started researching similar text. It would best suit me to produce a magazine for male audience hence researched magazines complementing boys titles such as TOPGEAR, EVO and MAX POWER. The mise en scene and the conventions of all these magazines had resemblance regards to the design, layout. For example the magazine names where all in bold fonts with use of strong colours representing stereotypical macho man characteristics. Technical codes such as the high angle shots used to denote the power of the cars. All the magazines included vast number of images that consist of Mid shots, Mid Close Up and Mid Long shots of the cars facing the magazine to grab the attention of the readers so that they wont be bored of reading a long article. The researches into similar text help me to decide some important aspects of the magazine. I carried out a questionnaire and interviews. the questionnaire was give to both males and females. I found that there was a demand for teenage car magazine in the market but my foundings showed that females didnt have much of interest in cars. The males where asked if they would or wont buy the magazine the majority said they would if the magazines contented more of their interests of sex and cars. Whereas females lacked interest. in the questionnaire the done most participants were interested customising their cars. And that they find the cost of insurance and fuel to high some when considering to sale their cars. I have chosen my target audience to be male so both of the interviewee i interviewed where males between 16-19 drives. From this i would be able observe the interests and the difficulty first hand. To meet the demand of the targeted audience i have decided to have an article on ways to get cheaper and more affordable insurance. The format that I have decided to adopt is similar to the one of the other Car magazines and as this I found from the interview was preferable by my target audience. I have chosen the name TOPSPEED which follows the stereotype that most male readers want fast cars and babes. I would be reviewing a car that relates to target audience cars that has small engine and cheaper insurance category so that student can financially afford to drive it. The planning involved a subject matter research where the main research was done for Ford Fiesta ST in areas like car specification and its stability for young drives using i cold write up the double page spared article. The other area i researched was for student car insurance. This could be used to write up a mini article to help and give advice for getting cheap car insurance. I had never used Photoshop before so the whole process was an opportunity to learn new skill. I got some practise on Photoshop and Publisher before i started the final production. The technical skills that we practised in class include lighting. Regarding lighting, it can be used to create a particular mood. I started off by brainstorming me ideas. Finally deciding on car giving information and review car of a car that is affordable to teenagers as my target market will be more interested in rather than an expensive car that they may have trouble affording. I had descried to review the new Ford Fiesta ST because this would perfectly for my targeted audience since it had a small engine which uses less fuel plus it had i low insurance category meaning lower insurance premium. The Ford Fiesta ST was the sport version denoting speed and boy racers. Regards the design Ford was a very good looking Supermini which would easily grab the attention of the targeted audience. Analyzing the questionnaire cost of insurance was other area where young drivers had difficulties so i had decided to add tip to get cheap insurance. I write up a draft article using the information from the research which i will later improve for a magazine standard. Use this i experiment different layout for front cover and the double page spread and the use of font size different colours so that i had clear idea what work and what doesnt in a car magazine plus this help with how i want to take the pictures. I experimented with different typeface for the magazine name with different fonts colours and size to see which suits best for the front cover. Before the photo shoot i had to have a miscellaneous paperwork and productions design which includes the location of the shoot which is in Edgware i wont do any alteration to set design which is the car showroom. The showroom will have a good lighting so there is no need for me to arrange any sort of lighting for the shoot. I could have different action for the cars open doors or turn the wheel sideways will show the wheels properly and give the car character. The miscellaneous paperwork need to be done for risks assessment, equipment book forms, access permission and call sheets to be taken to the shoot location signed and dated by the person give the permission to take the photos The photo shoot was hard to arrange I called up several Ford dealerships to organise a photo shoot but only a couple of the dealership agreed to let me take pictures in there showrooms. The space around the car was limited for that reason most of the pictures i took was close up shoot or mid shoots i wasnt able to get any long shoot which would have helped show all the outer features of the car. The showroom had too much light i couldnt take some of the photos that i wanted. The car was parked in way that i could get pictures from back of the car. I wanted to take close up pictures of the speed-o-meter of the car but the staring wheel came was obstruction which i couldnt get clear picture. The staring wheel was locked which meant i couldnt turn the wheel sideways which is a convention in must car magazines. I didnt want the background of the photos i took using Photoshop i cut them out with the Magic wand tool and using the smudge tool smoothen the edges. I did this with most of the photos i wanted to use in the production. i decides to use black background for the red car. This is because the colour of the car would stand out and it strong male on your face colours. When i placed the photos on the cover page over a black background you could still see the ragged edges around the car. To solve this problem i added drop back shadow which covered the edges. I decided to use all caps and with modern but simple bold fonts in white colour that would stand out with black background. I downloaded a font from internet that you could make barcode with it this way i could customize the barcode specifically for my magazine. Inside the magazine for the main headings i used the same fonts as i had on the front cover. Experimenting with the layout I found one that would suit the best for the double page article. I divided the columns into equal sizes with little gaps between to make it easy to read. I give white border around the all the pictures used in the double page spared and place them on top of each other to give it a nice effect. When i improved my draft article and paste it into the columns of the double page spread using auto flow the article was too long and didnt fit into the area i wanted it. I thought that teens would be bored to read a long article so i decided to shorten it. I decided to have a different colour background for the mini article about insurance.

Strategies To Resolve The Principal Agent Problem Accounting Essay

Strategies To Resolve The Principal Agent Problem Accounting Essay In general, the principal-agent problem refers to difficulties of motivating one party the agent to act for the best interest of the other party the principal. In a company, the owners of the assets (the stockholder) are the principals and the managers of the company are the agents. The stockholders of the company authorize the managers to manage and use their resources to make profit for the stockholders. (Kaskarelis, I. A. 2010) The cause of the principal-agent problem is that the information asymmetry between the principal and the agent and the principal and agent have different interests. (Ulrike, L., Arleta, M) Generally, the Agents are the managers of the resources and have more information than the principals. In a company, the managers of the company will have more information about the company than the stockholders of the company. The agents may use this asymmetric information to get interest for themselves rather than the principals. Figure 1, Basic Model of Principal-agent problem In general, the principal-agent problem is the problem that the agent is not doing the best for the principals. The so-called principal-agent problem is really caused by the interest conflicts between the two parties. As a principal, he or she wishes the agent to do the best for his or her interest. As an agent, he or she should do the best for the principal. However, without enough and appropriate motivations from the principal, the agent may not doing the best for the principals. If the agent is not acting for the interest of the principal, the moral hazard happens. This is the classical model of principal-agent problem. In order to motivate the agent to work for the best interest of the principal, incentives should be given. Strategies to resolve the principal-agent problem Make appropriate incentive structure The first strategy of solving the principal-agent problem can be from the incentive aspect of the agent. The cause of the principal-agent problem is the motivation given to the principals. Based on the experiment of principal-agent problem, high performance of the agents were observed if good compensations were given to the agents. (Ulrike Leopold-Wildburger, Arleta Mietek, 2010) Even though the relationship between the compensation and the performance is not linear, the outputs of the agents have positive relationship with the compensation of the agents. Yuliy Sannikov (2008) advocates that the dynamic incentives play very important role in the economic life. In a company, the wages of the managers and also the employees can affect the performance results of the company. Connecting the compensations of the agents to the performance will give incentives to the agents to do their best. In a company, the employees salaries can be connected to the performance results of the employees. The managers salaries can be linked to the performance of the company. In this situation, the managers of the company will have enough incentive to do their best. The stockholders of the company can also enjoy the better profits of the company. One alternative solution is to give the managers of the company certain amount of corporate stocks. The income of the managers are affected by the stock prices (Bruhl, R. H. (2003). The managers will have the incentive to do the best to increase the stock price of the company. In fact, many listed companies have the so called Equity Incentive Package (Bronstein, R. J. 1980). Pro and cons This strategy of solving the principal agent problem is the most basic one and the short-term effect can be seen immediately. Linking the agents compensation with the performance by giving the managers corporate stock is the most effective way to solving the principal agent problem. The potential drawback of this strategy is that giving the managers stock may result in the possibility of insider trading. Evaluate the performance of the agent continuously The second strategy of solving the principal-agent problem is to monitor the agents behavior and evaluate the performance of the agents. I will explain this in the case of a company. In a company, the managers as the agents and the stockholders of the company are the principals. The managers behaviors are monitored by the stockholders closely in order to make sure that they are doing the best for the interest of the stockholders. In the company, the evaluation of the performance of the company is also very important. When the evaluation of the performance plays a role in determining the compensation of the employees, that is to say there is still room for the employees to improve the performance (Carl Blumstein, 2010). with the monitoring of the companys performance, the managers of the company tend to perform better. Pro and cons Continuous evaluation of the performance in a company can motivate the managers continuously (Long, N., Sorger, G. 2010). Because of the continuous motivation, the performance of the company can keep improving. This is the biggest advantage of the strategy. However, the evaluation process of the managers is a time and money consuming task. The evaluation or monitoring of the agents may incur a lot of expenses. Regulate the agent with moral standards The principal-agent relationship is not only a kind of legal relationship between the principal and the agent. The principal agent problem is also a moral hazard problem (Randy, S. 2011). According to the basic business ethics, it is ethical for the agents to do the best to represent the interest of the principals. The first strategy of solution by building the appropriate incentive structure of the agents and the second strategy of monitoring the activities of the agents can get only short term results. In the long term, establishing the ethical awareness of representing the best interest of the stockholders can be a good choice. With a good ethical awareness, the principal and agent problem can be solved in the long term (Ruachhaus, R. W. 2009). In the case of Psychiatrists Relationships with Industry, the principal agent problems can be solved from both incentives and ethical view (Appelbaum, P. 2010). The doctors are the agents of the patients. The doctors with high moral standard will not recommend medicines of high cost to the patients unless is necessary. Pro and cons The moral standard improvement requires a long time and also needs the commitment of the employees. The moral issues in the principal agent problem can be seen clearly, but sometimes it is very difficult to distinguish. The potential advantage of this strategy is that it can achieve long term result in the company. Conclusion The principal agent problem comes from the asymmetric information between the principal and the agent and the principal and agent have different interests. The principal hires the agent to work for him and the agent works for the interest of the principal. Without enough motivations, principal agent problem appears. The principal agent problem is also a moral hazard problem. There are three alternative solutions to overcome the principal agent problem. One is to give incentives to the agent. The second is to evaluate and monitor the agents activity to make sure the agent works best. The last solution is depending on the moral standards. All these three solutions have different advantages and disadvantages.

Why Plea Bargaining in Criminal Trials is Important :: Plea Bargain Trial Court Justice Essays

Why Plea Bargaining in Criminal Trials is Important Screeech! That is the sound of our court system coming to a grinding halt, if plea bargaining were no longer utilized. Not only does plea bargaining save taxpayers an enormous amount of money, it often provides the evidence for a conviction and allows public defenders and other court officials to concentrate their limited resources on more important or difficult cases. Some people may believe that plea bargaining with criminals is wrong. The entire basis of the argument against plea bargaining says that criminals should not testify or have anything to do with the prosecution because they were involved with the crime. We fail to realize that without plea bargaining many criminals would never be punished for their crimes at all. It is as simple as that. Granted, a plea bargain is, by definition, a compromise. But it is a compromise that is absolutely necessary for the judicial system to function. While it may seem that a person who exchanges his testimony for a lighter sentence would have sufficient motivation to lie in court the fact is that his testimony is simply verifying the testimonies of other witnesses. In a majority of cases plea bargains is utilized to ensure that the truly guilty criminal is punished. In our less than perfect world, plea bargaining is easily the lesser of the evils. I agree with the definitions submitted by the affirmative speaker. Americans have always emphasized getting a job done. We place a great deal of value on efficiency and industry. The government is expected to run with efficiency and operate with the good of the people in mind. Every aspect of our lives is governed by this utilitarian value. Why do we place such importance on efficiency? Because without it nothing would ever get done. If we all constantly obsessed over minute details and unrealistic ideals we would live in poverty. In the real world compromises are made because without them no amount of success could ever be achieved. In the words of John Stewart Mill, the father of utilitarianism, "The creed which accepts as the foundation of morals utility, or the greatest happiness principle, holds that actions are right in proportion as they promote happiness, wrong as they tend to produce the reverse of happiness". This means that in a world of compromise, the most success is achieved by giving the greatest good to the greatest number of people. This belief applies directly to plea bargaining.

Public Policing Versus Private Security Essay

When comparing private security to public law enforcement there are both many similarities and differences (COPS, 2012). Private security is paid by a private company or agency, whereas public policing is paid by government salaries and taxpayers (COPS, 2012). Public police officers have the authority to enforce laws and protect and serve society (COPS, 2012). Private security officers are paid to protect private property and personnel (COPS, 2012). Most of the duties that public policing and private security officers perform are similar (COPS, 2012). â€Å"Private security and public law enforcement share many of the same goals: preventing crime and disorder, identifying criminals, and ensuring the security of people and property† (COPS, 2012, P. 1). As there are two private security practitioners for every one sworn law enforcement officer, effective partnerships can act as a much needed force multiplier (COPS, 2012). The services that both officers perform are to achieve si milar goals, to prevent, and deter crimes (COPS, 2012). Public policing and private security officers serve as leaders while performing their duties (COPS, 2012). Public policing and private security officers have a positive impact on the criminal justice system (COPS, 2012). The impact that both of these companies have on the criminal justice system could be beneficial if both would team up, work together, and look toward the future (COPS, 2012). There are also several differences between public policing and private security (COPS, 2012).Even though both public policing and private security perform the same type of work, private security protects organizations and personnel (COPS, 2012). Public policing has the authority to enforce the laws and maintain order in society (COPS, 2012). Private security officers perform duties, where they protect, and deter crimes on private property (COPS, 2012). There are several distinct differences between public policing and private security (COPS, 2012). Public policing performs the following duties: maintains order, protects and serves the community, controls traffic, prevents crimes, and arrests offenders (COPS, 2012). Private security officers perform the following duties: serves as an escort, patrols business grounds and surrounding areas, such as parking lots, security guards, and transports valuables (COPS, 2012). Another difference between public policing and private security is  private security has the main concern of protecting corporate and personnel, although public policing has the main concern of public safety and seeking to enforce the laws of the criminal justice system (COPS, 2012). If a private security guard witnesses a crime outside their grounds or area of protection, it is their choice whether or not to engage in the situation (COPS, 2012). Another difference between public policing and private security is that public policing earns respect from the community, whereas private security does not earn that same r espect because they work for a company or an agency for profit (COPS, 2012). The community will have different views regarding private security because they do it for money (COPS, 2012). Public police officers do get paid but by the government, not a private organization (COPS, 2012). This brings questions about whether or not private security organizations are running their business with the right intentions in mind (COPS, 2012). Before the community will respect them they want to know money is not the main motivation (COPS, 2012). Both private security and public policing have several similarities and their duties overlap in several ways (COPS, 2012). Though still a minority, both of these agencies do employ women along with men (COPS, 2012). Both of these jobs use uniforms to show people who they are, deter crime, and show their authority (COPS, 2012). Both private security and public policing perform duties that uphold the law and keep the community and organizations crime-free (COPS, 2012). The leadership roles of both of the private and public sectors are fairly similar (COPS, 2012). They both have a paramilitary ranking system (COPS, 2012). Within the public policing ranking system there are officers, detectives, and sergeants (COPS, 2012). Each rank reports to the highest position with their rank (COPS, 2012). The officers report to the highest ranking officer within the government agency (COPS, 2012). Within the private sector, the positions are similar to public with a sergeant, corporal, and senior patrol officer (COPS, 2012). The company owner would be the highest rank within the private sector (COPS, 2012). Public policing and private security both play important roles in the criminal justice system (COPS, 2012). Both roles deter crime with their presence (COPS, 2012). Both roles can make an arrest, investigate crimes, and prevent crimes (COPS, 2012). Public policing and private security help keep members of the community safe (COPS, 2012). Another similarity of  public policing and private security is that both sectors need to have training (COPS, 2012). Depending on the duty, private security may not need as much training as public policing but both need training to perform their duties effectively (COPS, 2012). The different roles that public policing and private security play in the criminal justice system are both important (COPS, 2012).Public policing is bound by enforcing the laws and policies (COPS, 2012). Private security focuses more on keeping the company and personnel safe (COPS, 2012).Most private security is not bound by the same regulations that public police have to follow, such as reading an offender their Miranda Rights (COPS, 2012). There are three important elements that make up a comprehensive security plan, which are physical, personnel, and information security (COPS, 2012). The physical aspect of the security plan is building design, fences, locks, lighting, and alarm systems (COPS, 2012). Another aspect of physical security is security personnel (COPS, 2012). The physical aspect of the security plan may be the main focus on protecting and deterring crime (COPS, 2012). The personnel aspect of a security plan is protecting people within a company or organization and this comes from the presence of the security guard (COPS, 2012). Another aspect of personnel security is identification badges (COPS, 2012). Identification badges allow security officers to check the identity and the security clearance of individuals who come into the company (COPS, 2012). The information aspect of a comprehensive security plan has background checks (COPS, 2012). Another aspect of information security would be to put certain papers through a shredder and dispose important documents properly (COPS, 2012). One more aspect of information security would be to encrypt messages and codes (COPS, 2012). Encrypting files would provide security, so that no one would be able to access information (COPS, 2012). Public policing and private security of different similarities and differences; however, both have common goals in mind to protect and serve (COPS, 2012). Both of the goals of these agencies intertwine within each other (COPS, 2012). Both roles are important within the criminal justice system (COPS, 2012). Public policing has to abide by the laws and regulations that affect society that private security do not have to follow, such as reading a suspect their Miranda rights (COPS, 2012). The presence of private security helps provide services to the public police by handling small crimes, such as shoplifting,  security issues, business security, a nd surveillance (COPS, 2012). The service that private security provides frees up public police because in the past police officers had to respond to an abundance of calls (COPS, 2012). Private security does not protect society; their main focus is protecting companies and personnel (COPS, 2012).Public policing and private security need to work together as they head into the future to make society a safer place (COPS, 2012). However, the integrating of the public and private law enforcement needs to be a smooth transition. There are reservations about the integrations because of the main difference that comes to mind about the private sector is money. Regardless of anything, private security agencies are businesses making money. Usually, businesses are run in a manner so that they will make money. Law enforcement is a human services field, not a place to run as a business. Therefore, people will wonder if integration between the two sectors will change the focal point to a money-making business rather than a human services field. When money becomes the focal point of a human services field, things will be run differently and that may not be the best interest at heart for public policing. Privatizing everything would change the priorities, goals, and conditions of the entire justice system. References Private Security and Public Law enforcement. (2012). Retrieved from http://www.cops.usdoj.gov/Default.asp?Item=2034

Glen Mount Furniture Company Essay

Discussion Questions 1. Such analysis allows the firm to determine at what level of operations it will break even and to explore the relationship between volume, costs, and profits. 2. A utility is in a stable, predictable industry and therefore can afford to use more financial leverage than an automobile company, which is generally subject to the influences of the business cycle. An automobile manufacturer may not be able to service a large amount of debt when there is a downturn in the economy. 3. A labour-intensive company will have low fixed costs and a correspondingly low break-even point. However, the impact of operating leverage on the firm is small and there will be little magnification of profits as volume increases. A capital-intensive firm, on the other hand, will have a higher break-even point and enjoy the positive influences of operating leverage as volume increases. 4. For break-even analysis based on accounting flows, amortization is considered part of fixed costs. For cash flow purposes, it is eliminated from fixed costs. The accounting flows perspective is longer-term in nature because we must consider the problems of equipment replacement. 5. Both operating and financial leverage imply that the firm will employ a heavy component of fixed cost resources. This is inherently risky because the obligation to make payments remains regardless of the condition of the company or the economy. 6. Debt can only be used up to a point. Beyond that, financial leverage tends to increase the overall costs of financing to the firm as well as  encourage creditors to place restrictions on the firm. The limitations of using financial leverage tend to be greatest in industries that are highly cyclical in nature. 7. The higher the interest rate on new debt, the less attractive financial leverage is to the firm. 8. Operating leverage primarily affects the operating income of the firm. At this point, financial leverage takes over and determines the overall impact on earnings per share. A delineation of the combined effect of operating and financial leverage is presented in Table 5-6 and Figure 5-5. 9. At progressively higher levels of operation than the break-even point, the percentage change in operating income as a result of a percentage change in unit volume diminishes. The reason is primarily mathematical — as we move to increasingly higher levels of operating income, the percentage change from the higher base is likely to be less. 10. The starting level of sales is significant because we measure what can happen at that point. Note that in formula 5-3, we must specify the quantity or beginning point at which degree of operating leverage is being computed. 11. Financial leverage, or the use of debt, not only determines how much interest we must pay but also the number of shares of common stock that we must issue to support the nondebt portion of our capital structure. Only by examining â€Å"earnings per share† can we pick up the effect of outstanding shares on the operation of the firm. 12. The indifference point only measures indifference based on earnings per share. Since our ultimate goal is market value maximization, we must also be concerned with how these earnings are valued. Two plans that have the same earnings per share may call for different price-earnings ratios, particularly when there is a differential risk component involved because of debt. 13. Television broadcasters commit to production schedules, program purchases, etc., in the spring, create the fall/winter program schedule, and then send the salespeople out to sell advertising air time for the coming season. Thus, the costs are virtually 100% locked in before any revenues are generated. A minor fluctuation in advertising revenue, therefore, has a major effect on operating earnings. 14. Students may come up with many points worth discussing. Emphasis should be directed to the tremendous debt load that required servicing. Consumer demand slowed down affecting cash flows, and increased interest rates at the end of an economic cycle had the same effect. Coupled with the excessive prices paid (particularly for Federated Stores) this caused problems. There was only a small margin for error. Discussion may also include Robert Campeau’s ego, failure to follow advice, and failure to achieve asset sales at projected prices. Campeau’s gamble was risky but it was close.